Barnes’s fame predates the internet, and as such, is an old school TV lawyer. Their entire business model (or “hustle” or “grift” or whatever you want to call it) is to attach themselves to high profile people and events. He did this most famously with Wesley Snipes. But he continues to do this today. He tried to attach himself to Rittenhouse despite him already having a legal team. He’ll take on other e-celebs like Jack Murphy and then run defense for them in interview appearances.

So in that sense, his business model is exactly like Milo and Nick. All three attach themselves to high profile people in order to make money and boost their own profile.