It's a novel set in a parrarrel dimension Chile where the coup against Allende was foiled by General Pinochet, and an apparent socialist utopia has been created in few short years afterwards. A few years before the 1973 coup, the government was working together with a cybernetics researcher named Stafford Beer to implement in Chile a sort of a system similar to the proto-Internet. That actually happened and is not the author's invention, but from this real event that the author starts to invent a universe where Chile has continued to develop this seemingly wondrous project and placed itself at the forefront of world technological progress. The year is 1979 and a daughter of a self-exiled general returns to the country and unravels the truth about SYNCO (System of Information and Control).
The book is truly weird, like a retro-futuristic take on The Man in the High Castle mixed with Terry Gilliam's Brazil and a lot of BioShock (Infinite too), some The Matrix.
Goodreads:
https://www.goodreads.com/en/book/show/5775303-synco
Trailers and a (part tongue in cheek) inspired music video:
https://youtube.com/watch?v=McoE2hAii7g
https://youtube.com/watch?v=TKymw8haUiU
https://youtube.com/watch?v=Gtkea52p0ys
An electro/techno/noise soundtrack to listen to on the Internet Archive:
https://archive.org/details/pn043/pn043_02_02_synco_j-moraga.mp3
Everything can be sold.
If your product isn't popular enough, you've sold some T-shirts and books and made a tidy profit. If your product IS popular enough, you're a leader of the revolution and will be safe while your competitors are put against the wall.
The only loss condition is if the would-be commies actually put their money (hah) where their mouth is, and stop buying the product and getting excited for next product.