Which one would you choose and what would you do? (Other than kick out anyone who uses pronouns). Me personally I'm torn between two:
Sony: not so much for PlayStation (I'd just shut down and fire everyone at California HQ and remove all censorship, make 18+ material require a password to look at) but anime access, cutting off any American influence there and getting better rates for studios would be in the best interest.
Bethesda: would fire Todd Howard then force them to go to Id and get a better game engine.
I don't think this is as bad as you suggest; I think it's just very hard. If someone does not align with an organization's values and is promoted upward, they will eventually lead the organization off mission.
Say that you lead a group whose goal is to teach financial and economic literacy to teenagers, and you are looking to hire a teacher. You have two choices: a Nobel prize winning economist who is an excellent communicator and a bit of a Marxist, or some shlep who read Thomas Sowell's "Basic Economics" and understood only most of it. Which do you hire and promote? The economist is far more meritorious. But the shlep will do his job and ultimately further improve on the financial and economic literacy of your students.
Note I can only claim that last bit BECAUSE we reject Marxist ideas as valid. That is the hard part: picking your dogmas. Dogma is not the dirty word progressives suggest.
To be honest, it's dangerous one way or another.
If you only promote by value, you will be like the Left and lose merit.
If you only promote by merit, you will be subverted by the rare intelligent Leftist.
You have to have a delicate system of trust: meritocrats should be promoted to just under the level of incompetence and paid well. But culture and leadership must be built by those who espouse good culture and leadership.