My gf works for a video game publisher. They had been cutting their staff related to making physical boxes and collectors editions for the past several years in the belief that everything was going digital.
She was telling me earlier the trend was reversing and now customers are showing more of a bias towards physical purchases, so the company is starting to hire more people back to that side and froze hiring on the digital side.
Just wanted to let people in here know since gamers are reacting against the "you vill own nothing and you vill be happy" industry with their wallets and the publishers are starting to notice.
I always suspected this was the case despite being told that "digital is the future".
Turns out people prefer to actually own their games and have a say over whether or not they get any updates. Personally, the delisting of Forza Motorsport 4 and the Project Gotham Racing games' DLC destroyed the merits of a live service library or marketplace for me.
I am glad that your company is investing in physical distribution and sees to be attracting much interest.
Would you like to share any links where we can find or support you guys?