I am actually shocked that he is doing this since he is the man who can rightfully brag that he appointed the judges that finally overturned Roe v. Wade.

Why? That means his name is golden for social conservatives. You expected him to go all-in with "yeah, love the rape baby, girl"?

I don't know how well this works for him overall. Might even hurt him with real social conservative voters a bit while slightly helping him with swing voters.

I think nothing he does will either help or hurt him. It's all baked into the cake. That said, some polsci types have claimed that Trump won in 2016 because he dumped some very unpopular GOP economic policies.