My thoughts exactly. It's an NC17 movie? That means it's already facing an uphill battle to break even or turn a profit based solely on its audience being limited right out of the gate - both by the rating itself and because some theaters refuse to show NC17 films. This is even before we get into whether the movie is any good and what word of mouth does to help or hinder it. A little publicity stunt goes a long way, I suspect.
My thoughts exactly. It's an NC17 movie? That means it's already facing an uphill battle to break even or turn a profit based solely on its audience being limited right out of the gate - both by the rating itself and because some theaters refuse to show NC17 films. This is even before we get into whether the movie is any good and what word of mouth does to help or hinder it. A little publicity stunt goes a long way, I suspect.