Corporate Needs You to Find the Differences Between This Picture and This Picture
(media.communities.win)
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Doctors have whored for Big Pharma since forever, and there's a reason they refer to the sales reps as "pushers".
While they may have made the old-school perks illegal - things like vacation vouchers and stuff earned on a kind of points system for every prescription written for a particular drug - there's always been ways around any anti-payola laws.
Buying loyalty is the oldest play in the book, and other species do it, too.
Oh, and you also had the sleazy-ass pharmacists, too. Funny how the names I've seen and heard involved seem to originate from a certain subcontinent.
The pharma marketing culture now is a lot less about bribing rank-and-file community doctors and more about buying off and making whores of the "influencer" doctors who write the guidelines and give speeches at the conferences.