Very much so, but not in how the article paints it I think.

It's all about turning previously owned property into rented ones. It's happened with games, movies, music. Most entertainment. When it comes to other technology it's all about treating the customer as a product. Constant online connections and oversight, with them in full control, just like with rented products. SmartTV's, SmartFridges, SmartPhones, etc. Even cars are online and digital today.

Them renting and controlling the product means they can remove it at any time, for any reason, as well.

Even the internet itself is under the control of an oligopol collusion between Big Tech. Mostly google, but also Microsoft, and cloudflare. Sadly, many people support this by using google's tech. Like Brave or Firefox, or having their site cloudflared, or using a google/bing search engine. Even throwing in google scripts, cookies and XHR's on their site. If you want to see the extent of it, use the e/uMatrix addon. Preferably with Pale Moon.