Because modern therapy is based off methods designed to treat women by talking about something face to face. Men don't do this.

If you are a guy and one of your friends is going through shit the second best thing you can do is not ask about it.

This is stereotyped nonsense. Masculinity isn't about being a macho caricature. Putting thought into words and untangling it through conversation is how I solve my issues and I'm not unmasculine.