I think Covid and the subsequent lockdowns radically changed the way people look at popular media, at least in the short term.
Quite a few people (particularly young people) wanted to be in the know about the latest songs, movies, and TV shows so they could discuss it with their co-workers or classmates before. Separated from that environment, there's probably more people enjoying media simply because they like it.
Plus more people working from home and thus being able to listen to music while working could be skewing the demographics older and therefore toward old music.
Unfortunately I feel like this statistic is simply pop culture still being pop culture. The movies Elvis, Rocketman, Queen (or whatever that one was named), the show Stranger Things, all feature older music. And let's face it that music was all pretty dang good. So I think its why this era of music is growing, and today's music generally speaking sucks. Though I do think your third paragraph also contributes.
I think Covid and the subsequent lockdowns radically changed the way people look at popular media, at least in the short term.
Quite a few people (particularly young people) wanted to be in the know about the latest songs, movies, and TV shows so they could discuss it with their co-workers or classmates before. Separated from that environment, there's probably more people enjoying media simply because they like it.
Plus more people working from home and thus being able to listen to music while working could be skewing the demographics older and therefore toward old music.
Unfortunately I feel like this statistic is simply pop culture still being pop culture. The movies Elvis, Rocketman, Queen (or whatever that one was named), the show Stranger Things, all feature older music. And let's face it that music was all pretty dang good. So I think its why this era of music is growing, and today's music generally speaking sucks. Though I do think your third paragraph also contributes.