The overt focus on the wokeness before the movie even came out, which far as I could tell was preemptively done by Disney to stir up a fake controversy to react to because no one cared to notice until they did, was a telltale sign of that. Nobody mentioned the actual movie beyond a single scene because it really was just that forgettably boring.
These companies aren't completely retarded. They know the reactions they get, and they will try to manipulate it. In this case it was a "you hate gays if you don't defend the movie from the homophobes" which probably did make an uptick in its sales.
Unfortunately that tactic relies on people caring enough to try and combat "homophobia" and overestimating how many gays really exist, which is why it does keep failing.
The overt focus on the wokeness before the movie even came out, which far as I could tell was preemptively done by Disney to stir up a fake controversy to react to because no one cared to notice until they did, was a telltale sign of that. Nobody mentioned the actual movie beyond a single scene because it really was just that forgettably boring.
These companies aren't completely retarded. They know the reactions they get, and they will try to manipulate it. In this case it was a "you hate gays if you don't defend the movie from the homophobes" which probably did make an uptick in its sales.
Unfortunately that tactic relies on people caring enough to try and combat "homophobia" and overestimating how many gays really exist, which is why it does keep failing.