His drive to buy twitter was apparently triggered by the Babylon Bee getting censored, but may actually be because he noticed that it had become an ideological echo chamber promoting social contagions (what he called mind viruses) like the trans trend, creating a false consensus because it doesn't allow dissenting thought - and just maybe he noticed that affecting his kids. I doubt his son suddenly decided to be trans now. But no doubt there is a machine that has turned against him now. If he doesn't cooperate with the establishment, he will no longer be a media darling. You'll start seeing more weird pictures of him in Google Images results, and more negative news stories.