There are basically 2 arguments from the Woke Left about what is and isn't politics.

1. "This isn't political, it is just basic decency."

and

2. "Everything is political."

The first argument is to get to people accept the Woke Left's politics as a normal thing that good people just accept, to make people think that only a "bad person" would question the Woke Left's politics.

The second argument is to get people to accept when the Woke Left injects their politics into non-political stuff, especially media. The Woke Left wants to subvert non-political media with their politics so their politics won't be seen as political but instead seen as "normal" & "good', thus feeding into the first argument.