As a clinical headshrinker he had the hubris to believe he wouldn't become addicted to whatever he was strung out on (benzos, I think).

Peterson got lucky because his righteous public refusal of C-16 resonated with a whole lot of people, and he will always be something of a hero to me because he brought the growing totalitarianism issuing from universities to the attention of the general public.

He's never hidden his love of money or capitalism and his hit book made him rich as Croesus. He pimped that success into a world tour and did it again with his sequel, a transparently shallow and profitable effort to piggyback on the success of his first book. His daughter is also cashing in on daddy's fame.