As far as I know, Lucas sold Star Wars entirely. Regardless, the Star Wars and Marvel story groups, as well as the Disney executives, are 100% ideologically converged. They don’t need financial motivations to inject wokeism into their purchased IP. Indeed, they appear to value ideology over money, although such stances are markedly easier in the age of ESG.
As far as I know, Lucas sold Star Wars entirely. Regardless, the Star Wars and Marvel story groups, as well as the Disney executives, are 100% ideologically converged. They don’t need financial motivations to inject wokeism into their purchased IP. Indeed, they appear to value ideology over money, although such stances are markedly easier in the age of ESG.