The easiest way to measure the longevity of any cultural franchise is its relevance to kids and teenagers. Star Wars inspired the imaginations of two whole generations of young people, and Lucas made literal billions off of the merchandising of action figures, models, books, comics, video games and pretty much anything else.
Now, Star Wars merchandise doesn't move. Collectors don't want it. Kids don't want it. They don't care, and the only people who even bother with the franchise are adults, either old fans who are still clinging on for some reason, or the woke leftists who only care about it for the platform it provides them.
All cultural artefacts with this kind of reach and influence inevitably die a slow death. The children who grew up loving them grow into adult consumers with disposable incomes to spend on their hobbies. But when their kids, who don't give a shit about it, eventually grow up into consumers, they won't spend their money on Star Wars. That will be its final death.
The easiest way to measure the longevity of any cultural franchise is its relevance to kids and teenagers. Star Wars inspired the imaginations of two whole generations of young people, and Lucas made literal billions off of the merchandising of action figures, models, books, comics, video games and pretty much anything else.
Now, Star Wars merchandise doesn't move. Collectors don't want it. Kids don't want it. They don't care, and the only people who even bother with the franchise are adults, either old fans who are still clinging on for some reason, or the woke leftists who only care about it for the platform it provides them.
All cultural artefacts with this kind of reach and influence inevitably die a slow death. The children who grew up loving them grow into adult consumers with disposable incomes to spend on their hobbies. But when their kids, who don't give a shit about it, eventually grow up into consumers, they won't spend their money on Star Wars. That will be its final death.