Why do they have to do the bait and switch constantly

Because they don't have an audience otherwise.

Bait and switch means luring in existing viewers and then shitting all over them when things inevitably turn out to be woke shit soup.

If they were up front about making a product nobody wanted they wouldn't be able to lie about their viewing numbers as a promotion for their next grift despite how massive a drop off such tactics always end up suffering.

"First episode was great for viewer numbers! We were cancelled by episode 3."

That's not to say being upfront doesn't stop wokesters from shitting all over the audience anyway.

Step 1, state woke agenda and generate attention by attacking audience while establishing precursor to damage control when project inevitably flops.

This movie isn't for str9 hwite men!

Step 2, said damage control

This movie failed because str8 hwite men didn't go see it!

Step 3, so it again with someone else and use the exact same lines as before

Behold the first stronk, independant wammen while ignoring every other example going back decades!