The idea of a “tool” to make characters more diverse and inclusive may seem a little hard to wrap your head around. In practice, it has to be more than just, say, a pop-up reminder that between 2017 and 2021 nearly 80% of the highest selling games in the world featured white, male protagonists (according to a study conducted by Diamond Lobby). It needs to become a part of the incubation process from the start, baked into the pipeline as an unmissable and consistent step - which is exactly what this tool was designed to be.

it's not about money, it's about sending a message.