I mean, model airplanes are kind of a niche hobby. If they can grab a current news event to sell more kits to people that might otherwise have not bought them I say go for it.
I'm old enough to remember all the Desert Storm themed kits, figurines, and trading cards that came out in the early 1990's.
They are capitalizing on the Ukraine war to sell a MIG-29 airplane model. Is not hat bad.
I mean, model airplanes are kind of a niche hobby. If they can grab a current news event to sell more kits to people that might otherwise have not bought them I say go for it.
I'm old enough to remember all the Desert Storm themed kits, figurines, and trading cards that came out in the early 1990's.
Virtue signalling. Yuck.
Now a next level move would have been to jack the price up 60% or more before pledging to donate that 50%.