The nerves of some people.
(media.kotakuinaction2.win)
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They are capitalizing on the Ukraine war to sell a MIG-29 airplane model. Is not hat bad.
I mean, model airplanes are kind of a niche hobby. If they can grab a current news event to sell more kits to people that might otherwise have not bought them I say go for it.
I'm old enough to remember all the Desert Storm themed kits, figurines, and trading cards that came out in the early 1990's.
Virtue signalling. Yuck.
Now a next level move would have been to jack the price up 60% or more before pledging to donate that 50%.