I think this is more accurate than your first comment. Consumers theoretically do have some power, but most consumers are NPCs, so it is meaningless.

I do agree that the myth of "the Free Market" being the best arbiter of what's right and wrong was heavily pushed by big business Libertarians simply to get support for free trade and business-friendly legislation.

This isn't even getting into the unfair benefits a corporation like Disney gets that destroy any idea of there being a true free market in the first place.