It's not a hard concept. An NFT is a unique certificate of ownership for an intangible digital good that is infinitely reproducible. The certificate is unique and cannot be copied, but the good exists independently of the certificate and may still be copied. While it is tempting to say that such a certificate has no value, the fact that people buy them says otherwise as value is subjective and unique to an individual at a specific time.
In Ubisoft's case, this certificate does correlate to control over a scarce resource, but only because video games already have ways to ensure scarcity through centralization and the examples are so numerous as to make a complete list impossible. It is better to say that such simple concepts are beyond the comprehension of an executive who is barely capable of understanding his own desire to cash in on the latest fad.
It's not a hard concept. An NFT is a unique certificate of ownership for an intangible digital good that is infinitely reproducible. The certificate is unique and cannot be copied, but the good exists independently of the certificate and may still be copied. While it is tempting to say that such a certificate has no value, the fact that people buy them says otherwise as value is subjective and unique to an individual at a specific time.
In Ubisoft's case, this certificate does correlate to control over a scarce resource, but only because video games already have ways to ensure scarcity through centralization and the examples are so numerous as to make a complete list impossible. It is better to say that such simple concepts are beyond the comprehension of an executive who is barely capable of understanding his own desire to cash in on the latest fad.