TRP (TheRedPill) was a Reddit community that operated on the basis that relationships were an inherently defective concept, that women had absolutely zero loyalty and would therefore always be looking to trade up to someone better.

They predicted that women would attempt to normalise this strategy and attempt to make being the inferior man in their eyes a fetish to best exploit the dynamic by keeping the winners and losers feeding them money and attention.

The way they planned to counter this, was to simply treat women the same way. Be the best man they could be and constantly openly play women off against each other for their attention.