Odysee accused Rumble of generating fake traffic https://archive.ph/aBukJ. In response, Rumble sent a letter to Odysee, threatening to sue if they don't remove the tweet https://archive.ph/jOQCo
Odysee removed the tweet, but then left this snarky non-apology https://archive.vn/TLQdA
Pretending to have higher engagement by falsely boosting numbers in order to to retain and increase customers is a tactic that has been used by some social media companies during their critical early period. I'm not convinced by Odysee's very limited evidence that Rumble has been doing this however, and Rumble would be in significant legal trouble if it was caught lying, since it is acquiring external funding.
This. Companies trying to go public are the enemy even if they themselves don't know it yet. The exchanges and indices will place requirements on them that they will have a fiduciary responsibility to meet which ensure they act as enemy agents.
Love them or hate them, Gab understands this and refuses to kiss the ring.