Odysee accused Rumble of generating fake traffic https://archive.ph/aBukJ. In response, Rumble sent a letter to Odysee, threatening to sue if they don't remove the tweet https://archive.ph/jOQCo
Odysee removed the tweet, but then left this snarky non-apology https://archive.vn/TLQdA
Pretending to have higher engagement by falsely boosting numbers in order to to retain and increase customers is a tactic that has been used by some social media companies during their critical early period. I'm not convinced by Odysee's very limited evidence that Rumble has been doing this however, and Rumble would be in significant legal trouble if it was caught lying, since it is acquiring external funding.
The people's enemies currently control the money printers, so if your company is heavily influenced by people who invest the most money then you can tell what's going to happen.