This CNN Profile intentionally chooses this family to profile because at a passing glance, 12 gallons seems like a lot. It's perfect for Twitter shit-takes, and in the trending, Twitter included a summary mocking the family for 12 gallons of milk per week. So all you have is a bunch of retards posting reaction gifs while smugly complaining about American wastefulness... Even though those same retards are just as guilty of overindulging in shit if not more so.