The aforementioned “play-to-earn” is a concept that will involve developers giving cryptocurrency for those who play the game. On our own speculation, this currency could be earned via achievements, and then be spent on digital goods either in-game or more generalized items direct from Ubisoft.

Rrrrright, yes, because previously it was impossible to award ingame items based on achievements, playtime or whatever other ingame metric. We definitely need blockchain for that. Jesus Christ.