Their "hell" would be total ostracization from the progressive social order for any reason. These people will champion masks on Monday and denounce them on Tuesday. The contradictions don't matter. All that matters is the safety and comfort of the tribe's consensus. And that consensus is handed down by the leftist elites who control media, academia, and big tech. They decide what the progressive mob believes, and the greatest fear for any member of that mob is to fall from member to target.