Read a few reviews that were more or less, "1000 out of 10, greatest game ever made or ever will be made." If mainstream game journos love it it must be garbage.
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Yeah, Prey got shafted in the marketing as well, and that game was actually pretty awesome. It's like they just don't have any faith in their own work.
They should have named it something other than Prey. Maybe it wouldn’t have made much of a difference in regards to sales, but a ton of people are still pissed off at the cancellation of the original Prey 2. It’s a shame, because Arkane’s Prey is really good.
Which is an incredibly nieve tactic, because word of mouth is more about luck than anything. And even then, that's still technically advertising, just free, because someone influential just so happened to really like your shit and made a video about it.. cough cough.