But by co-opting and corrupting an established property, they win either way. If they actually manage to make Middle Earth into Trans-Earth and make it successful, they win, and if they destroy it instead, they've still achieved their goal: one less cultural artefact that doesn't conform to their ideology.
I’m so tired of them saying every story is gay/trans. For goodness sake make all the lgbt Sci-fi/fantasy you want.
Problem is they know nobody would read it.
But by co-opting and corrupting an established property, they win either way. If they actually manage to make Middle Earth into Trans-Earth and make it successful, they win, and if they destroy it instead, they've still achieved their goal: one less cultural artefact that doesn't conform to their ideology.