As I've said many times, this was never political. This is something much, much deeper than that.
They've crossed the CCP and one of their largest backers, it's abundantly clear that they don't give a fuck about anything but their own advancement.
If they ever were a puppet of the elite, today is the day they confirmed that isn't the case anymore.
https://archive.md/5unGO - Proof of Tencent ownership.
When you have Soros/CCP levels of money these things stop being financial investments and start being opportunities to convert financial power into social power. Of course they use Activision to push feminism, and of course they do it even if it loses them money. It's the same reason Google keeps a hold of YouTube.
Yeah, their goal is not to earn money. Money will only accomplish so much, so they are spending money to try and achieve their aims in different ways. The Stonetoss burgers comic still shows that perfectly. Do you really think so many companies are advertising in a way that does not sell products? That's because the real "product" is something else entirely.
Basically every huge company that runs on losses is doing this. Amazon, Netflix, etc. They partner up with the government and people close to it because they have effectively unlimited money. It does not matter how much your company loses if the government just prints money to offset it.