I was talking with my step-brother (far-left tech IPO in NYC) the other day about cooking and something he mentioned caught me by surprise. He was talking about cooking and how this new channel had picked up a bunch of chefs who were racially discriminated against by Delish? and we’re getting paid far less than their peers. So they switched over and made their own program that had been doing well. The baseline of this is of course that is good because if they can do better elsewhere they should. However what struck me as odd is that the accused channel is far left, in fact it would be hard to find any large cooking channel that isn’t pro whatever wokeness is currently on display.
This discussion triggered a realization in the mentality of the far-left, their projection on who they view as lessers (conservatives) is not directed by the actions of conservatives but by the actions of who they consider similar. So if a far left supporting business is caught having rampant racism or sexism their immediate reaction is how much worse conservatives must be. This is amplified by the fact that liberals often do not understand why conservatives value what they value, they only understand what they are told they value by other liberals.
Your average woke progressive understands nothing about conservatives. There have been numerous studies about this.
Your average liberal can happily go about their day and never be exposed to conservative thought at a personal level. They expel anyone who holds those beliefs out of their lives, even if they are family. I've seen it time and time again, progressives always assume everyone around them think the same, and think nothing about preaching the progressive gospel. Progressive thought is the default in a lot of places in the US, especially on the coasts.
There is a lot of morality wrapped up into their world view, too, which is where their constant search for racism comes from.