This is a very long-term, perseverant strategy to normalize cicadas and other bugs as a food source in parallel to soy products. We don't consider a lot of sea-faring creatures as gross but if you consider their objective appearances, of course they are. Especially lobsters.

However, the issue with this is the agenda pushing. It's one thing to seek out different cuisines out of personal choice, and such bugs are completely normal in some societies, and another to be told by our wealthy superiors that cattle and other high-premium food is not fit for peasants.

In many years, society may place cicadas or other bugs in the same tier as shrimp, crab, octopus, or whatever aquatic lifeforms that are not personally identified as repulsive. Few saw the full craziness of CRT and the like, but it's not a short-term task on their part.