People who have been in the technology industry for years, know how to think critically and solve nearly every problem in their domain, and work well with others like them are extremely valuable. Google will pay through the nose to get them, so such people motivated by money will take them up.

I have those skills but I'm not as motivated by money. I recently turned down a job offer that would have doubled my salary because it required me to also take on a critical leadership role (which translated to 60 hour weeks and 24/7 on call). No thanks.