I've already seen commercials for the vaccine, saying its "our shot at normalcy", so if it means "going back to how things were" (even though it won't, not really),
...make it clear to them that the vaccine is the ticket to pre-pandemic life. And the window to do that is really narrowing. You were mentioning, Chris, about how all these states are re-opening. They're re-opening at 100%, and we have a very narrow window to tie re-opening policy to vaccination status. Because if otherwise everything is re-opened, then what's the carrot going to be? How are we going to incentivize people to actually get the vaccine?
So that's why I think the CDC and the Biden Administration needs to come out a lot bolder and say "If you are vaccinated, you can do all of these things. Here are all these freedoms that you have." Because otherwise, people are going to go out and enjoy these freedoms anyway.
There's a reason for that: