There's at least one other school of thought. The founder of Impossible Foods has sort of a "green capitalist" approach. His thought is that if his product is indistinguishable (or preferred) over real meat, and cheaper, people will voluntarily go green.
What's funny is that it's my understanding that impossible meat has a much larger environmental footprint than any kind of cruelty free meat, but it is "cheaper".
There's at least one other school of thought. The founder of Impossible Foods has sort of a "green capitalist" approach. His thought is that if his product is indistinguishable (or preferred) over real meat, and cheaper, people will voluntarily go green.
What's funny is that it's my understanding that impossible meat has a much larger environmental footprint than any kind of cruelty free meat, but it is "cheaper".