I know this must seem like a really a stupid question for those with the necessary background knowledge but I've been trying to figure it out for a while.
Update: I get it now! KIA2 is KIA with blackjack and hookers.
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Repeated rebranding was something early anti-GGers kept trying to push as a means to get rid of things. Maintaining the same banner regardless of whether a previously used one becomes available again prevents confusion from happening amongst other things.
i.e. Splitting from KiA to form KiA2 and keeping KiA2 even if the option to use KiA ever happens.
Not only does it keep things consistent and less complicated, it means less chance of false flags caused by the new brand being used once a reversion has occurred to a previous one.
E.g. Trying to use KiA.win would mean KiA2.win was possibly up for grabs. Anyone wanting to cause drama could then pretend to be 2 or just honeypot it.