With the rollout of the vaccine now actually happening the CDC has changed their page to now say that the vaccine+ masks+ social distancing are needed. New ads are going out on the radio stating the same. This is not about a virus.
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3 things that I can think of.
First, it has some degree of plausibility behind it so the average person can say "ok, I can see that" and get on board.
Second (probably most importantly) it makes it VERY easy for the Karens. Just at a glance, anyone can quickly see who is playing ball and who is not and the busybody people will jump all over the non-compliant folks. If you want to keep your boot on someone getting some people to keep fighting with others makes like much easier.
And finally, facial recognition is minimally important these days. Keep in mind, cameras have already been branded racist by the Woke Mob (aka, the foot soldiers for the authoritarians). And, for the type of surveillance that the govt actually wants, facial recognition is mostly useless. Tracking people's phones and monitoring social media is a lot better at IDing Wrongthink than cameras. And if you really want to track someone on surveillance camera footage you can get things like gait recognition going.
One more thing: it reduces sympathy felt for people when you can't see their face. Social isolation is very important for demoralization.