Our finance minister was only ever in charge of 1 company venture, she drove it to the ground: https://archive.is/u5tRG

Freeland had been the motivating force behind Reuters Next and one of the primary reasons the company's new CEO decided to kill it.

What she didn't bring was a clear revenue strategy

Freeland next went on a hiring spree, bringing in big names (with big contracts)

Costs steadily rose with new hires and payments to vendors and consultants as the project dragged on and the launch date was continually postponed. While earlier articles estimated the cost at around $5 million, sources close to the project said that actual figure was three to four times that amount, or between $15 and $20 million.

she "made very little effort to ensure ads would work on the site" — and when it became clear ads had to be worked into the project, there were difficulties.

"I don't understand what they were thinking, 'Let's not run any ads, let's spend millions and see what happens.' The idea that it had to be monetized caught them by surprise," the Reuters employee said.