The pattern is decades old. Feign neutrality, get normies dependent on the platform/service, keep introducing more rules to "encourage inclusivity" and kick out "offensive" content, flip a switch and go hard left.

I don't know if "make your own ####" is the answer considering only zealots who are yearning for martyrdom like the Gab guy can handle the abuse it takes to be in opposition to the mainstream.

I think there is an end-run around the barrier that mostly white men who aren't pro-communist can't organize without getting demonized but I don't know what it is yet.