Steam is having a "Latinx Games Fest"
(twitter.com)
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It didn't really start becoming a problem until a couple years ago when they hit the tipping point. Valve bought up Campo Santo, who are basically only known for being woke and developing the walking simulator FIrewatch, back in 2018. Most of us saw that as the writing on the wall of Valve (and subsequently, Steam, since the two are inextricable) going down the wokeness path. It's only proved itself out, with more and more woke indie bullshit getting pushed toward the front page of Steam.
I’m shocked they managed to stay above it for so long. That is certainly a testament to their recruiting and HR. But also, why buy out Campo Santo?
I'd say it's more of a testament to the flat structure that Valve has used as its management and development strategy being able to withstand incursion. Unfortunately, the extra wokeness that got brought along with Campo Santo pushed it over the edge, as the cult of SocJus had previously started to infect the whole place. We saw it creeping in with Valve's Greenlight and other small-creator programs, and much like cancer, unless you catch it early it'll spread and take over the whole place.
As for "Why Campo Santo?", that's a question that's up for debate. I recall a few articles saying something along the lines of Valve buying up studios because the studio had some skills or tech they wanted (like the AI in Led 4 Dead), but Campo wasn't exactly reinventing the wheel with Firewatch. At best, they pulled off a boondoggle by getting the wokenistas to all circle-jerk over their walking simulator, so maybe some SJW that had gotten their foot in the door decided that Valve needed a new Storytelling unit or some similar bullshit. Either way, the only thing they've done since they got there is work on Half Life: Alyx and produce a few stills for another walking sim they're supposedly working on.