NBA 2K21 Has Added Unskippable Ads Despite Being A Full-Price Game
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The people who buy sports games will never cease to buy them until the day they die. They are a true "life customer" for their specific brand.
Its why over 15 years of annual releases have seen minimal change despite being some of the best selling games, with no competition, and domination in certain countries.
The yearly releases of sports games became pointless ever since the era of dlc on consoles.
They should have switched to a subscription model A LONG TIME AGO.
Sports gamers are literally a lowest comon denominator.