Uncle Ben's changing to Ben's Original
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They are actually doing it. I was sure they were going to "forget" when it was time for them to actually change, but the useless virtue signal is going to happen. I'm not sure if "Get woke, Go Broke" will work with a massive food conglomerate either, so prepare for more of this BS.
The brand is literally gone, though. Remember that Gillette was an $8 billion writedown for Procter and Gamble, one of the most conglomeratey conglomerates there is.