If they can start incorporating VR WELL into more normal games that would make a difference
It may be filter-bubble; the majority of my friends see VR support as a negative. As it means dev resources were poured into VR as opposed to other features. Ditto, a VR-only title? If it's standalone, skip. If it's part of a series, either skip, or often give up on the series as a whole.
As long as people see VR that way there's a countering push to a game incorporating VR.
It may be filter-bubble; the majority of my friends see VR support as a negative. As it means dev resources were poured into VR as opposed to other features. Ditto, a VR-only title? If it's standalone, skip. If it's part of a series, either skip, or often give up on the series as a whole.
As long as people see VR that way there's a countering push to a game incorporating VR.