That said, if you flipped the genders, he'd be totally mainstream. Just taking a quick look at the front page here, take this equal pay article. They're literally taking the fact that white men work harder than black women, and making that into a claim that black women are oppressed.

(I assume I don't need to explain in depth about how those numbers they're citing don't control for profession choice, number of hours worked per week, number of years spent in the workforce, amount of time taken off work, amount of education in the field, etc. at a place like this, but suffice to say, all equal pay class complaints like this are complete lies.)

The point is, taking something that's actually about how men are treated worse than women (men are expected to be breadwinners and women judge men by their bank accounts, therefore men sacrifice more of their time and happiness to make money than women do, then proceed to give that money to the women in their lives) and twisting it to look like it's actually about oppression of women is absolutely standard practice in the mainstream. If he just targeted men instead of women, they'd give him an honorary professorship in Women's Studies and a book deal and let him write for The Guardian.