I'm actually in general big on the idea of giving people a 2nd chance and supporting the idea that people can change.
Corporations aren't people, dont have feelings, and will outlive us all to repeat the same strategies later. They'll probably do it in our lifetimes because they don't care about perceptions beyond how they affect their bottom lines. Unless a corporation literally apologizes or admits its marketing team was hijacked by DEI and its since cleaned house, I say a boycott should basically be forever.
Corporations aren't people, dont have feelings, and will outlive us all to repeat the same strategies later. They'll probably do it in our lifetimes because they don't care about perceptions beyond how they affect their bottom lines. Unless a corporation literally apologizes or admits its marketing team was hijacked by DEI and its since cleaned house, I say a boycott should basically be forever.