For the past few years, western game industry as a whole was in decline, everything around the game industry was slowly losing profit margin including the game journalism but for me the real satisfaction comes from seeing Ubisoft in final death knell. Without gamergate 2 happening last year I'm not sure the ruination of triple A game industry would have come quicker like it had.

What helped the ruin come quicker was also the arrogance of western game developers. Even after seeing Nu-Saints Row, Starfield and Redfall fail very badly, most of them didn't still get the message. They still chose to release Suicide squad meets justice capeshit game, Concord, Dustborn, Star Wars girlboss game, Silent Hill 2 remake etc because they thought they were too big to fail or something. They probably didn't anticipate so much negative feedback from gamers as a whole.

Whether these western game devs deny or not, I do think some of them lurk KotakuinAction Reddit board to gauge what the public opinions are, what they think is acceptable. The reason they don't go to big Gaming sub-reddit is they probably already are aware it is far-left echo chamber, thus I think just peeking Kotakuinaction sub-reddit is informative to measure the opinion of average gamers. Because a year ago, some of them didn't seem to mind pronouns or body type option and mods dismissing consultancy group existing in game industry as bullshit story). I think this is why western game devs as a whole were so complacent and even confident they were infallible.

This is why I give huge credit to Kabrutus for creating the steam curator whether it has Sweet baby inc attached to the games. That curator got the ball rolling with Sweetbaby staff chimping about it and game journos reeing about it. It happened in a very convenient timing when Twitter was no longer heavily censoring any dissenting voices against the far-left and there were more normies using it and finally noticing the DEI. Without that steam curator I'm not sure if it would have snowballed to avalanche as quick as it did.

I don't think Ubisoft counted on gamers suddenly realising that modern games are crap because of DEI that's why Ubisoft was completely banking on Star wars game and we was samurai game without any quality control. Western game devs were pretty complacent and quite shameless even that their games are deserving of high price tag because they believed (and to a lesser extent I also believed) western gamers in general were like this. They were absolutely taken aback the gamers would reject their games with absolute disregard. Because I know even Kiwifarm had trouble accepting modern games are crap because of DEI. And once again give thanks to Kabrutus for creating that Steam Curator. Without his action I'm not sure if things would have gone the way it is now.