News reports say free games each day until next Thursday.
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If a product is free, then you are the actual product.
EGS would have zero foothold if not for suckering people in with free games constantly (and seemingly the quality of those games drops by the year), and then it will do what Chinese companies do on your computer.
It's a (relatively) inexpensive marketing tactic. Some people stick around and become paying customers. This has been a much more effective way at building market share than something like advertising with Google. Even if there is also nefarious intent, which there may be, you have otherwise clearly laid out legitimate reasons for giving away free games.
It is, but its useless when you can provide no other valuable service besides it. The EGS spent much of its existence missing critical features and generally being worse than alternatives in almost every way, including actively destroying consumer goodwill by bribing devs with exclusivity contracts (with many devs also burning goodwill in their responses).
The foot in the door is only useful if you have anything worth selling inside, and for the most part EGS is luring people in just for them to nope back out.
This is why I can't take anti EGS comments seriously. Steam effectively made games exclusive to their platform and has the devs themselves stuffing in spyware and who knows what else.
Steam doesn't pay or in any way incentivize developers to be exclusive, or try to stop them from selling games on other platforms. It just provides an effective platform. Epic does pay developers for exclusivity.
Tencent bought psyonix, and then removed a game I already owned from steam to try to force me to install their vomitous client to play my game.