The problem, as I see it, is that those running society are attempting to "take over" the natural world and replace it with a curated, sanitized, version of reality written by themselves. Because of this, it becomes necessary for them to account for everything which exists in their falsified narrative. So now there is a contrived conflict being presented to the population, to attempt to force people to choose between either accepting every perverse notion under the sun as an open part of society, or to wield the technological powers being created to dictate everyone's lives to an extreme degree. The common thread running through it all being the technocrats/false gods asserting that they WILL take over, and as long as people continue to follow their narratives their plan progresses.