Insurance is one of those industries that no matter your class, politics, or any other demographic you have been fucked over by in some way. Every single person in a "civilized" country hates them, and I doubt even the guys working in them don't hate everyone else in them too.

You can't be openly and actually evil like they are and expect anything but the most dismissive and hateful responses back to your tragedies.

And honestly, if they bungle their own response to this poorly enough it can easily cause a lot of repeats of it, which will be met with similar cheers which will motivate even more people.